I'm Muhammad Qasim, a Shopify Developer who builds custom Liquid themes for eCommerce brands. Rather than assembling stores from page-builder templates, I write the theme from scratch — Liquid, JSON templates and Sections Everywhere — so every store is fast, unique to the brand, and easy to maintain after handover.
Projects Delivered
Years of Experience
Client Satisfaction
Muhammad Qasim is a Shopify Developer based in Pakistan, working with eCommerce brands across the UK, Australia and Pakistan. He specialises in custom Shopify theme development — building storefronts in Liquid rather than configuring them from pre-built templates, which gives clients full control over layout, speed and functionality.
As a Shopify Liquid expert, Qasim writes theme architecture — sections, blocks, metafields and metaobjects — that content teams can manage without touching code. As a Figma to Shopify expert, he takes a design file and rebuilds it in the browser pixel-for-pixel, rather than approximating it with a theme's default components.
Before specialising in Shopify, Qasim worked as a frontend developer, which shows in how his stores are structured: semantic HTML, deliberate CSS, and JavaScript that's only there when it earns its place. That frontend foundation is also why performance and accessibility aren't an afterthought — they're part of how every theme is built from the first commit.
Today, Muhammad Qasim works as an independent eCommerce developer, taking on projects directly from brand founders as well as collaborating with agencies and startups that need a Shopify specialist on a project basis.
Started with the fundamentals — HTML, CSS and JavaScript — building static sites and small projects to understand how the browser actually renders a page.
Moved into eCommerce and specialised in Shopify's Liquid templating language, learning theme architecture, sections, blocks, metafields and the Storefront API.
Took on paid freelance projects, building and customising live Shopify stores for small businesses and shaping a repeatable, client-tested workflow.
Began working with brands outside Pakistan — first in the UK, then Australia — delivering custom themes across different time zones and briefs.
Continues building custom Shopify themes and taking on Figma-to-Shopify, optimisation and store migration projects for clients worldwide.
Full themes built from scratch in Liquid — no page-builder shortcuts.
Modifying Dawn, Horizon and other themes without breaking the live store.
Custom sections, blocks, metafields and metaobjects, written by hand.
Auditing and improving Core Web Vitals across desktop and mobile.
Image, script and asset optimisation to cut load time without cutting features.
Mobile-first builds tested across real devices, not just browser previews.
Merchant-editable sections built for the theme editor, not hard-coded content.
Campaign and product landing pages designed to convert, not just display.
Moving stores onto Shopify from other platforms with data and SEO intact.
Diagnosing and resolving Liquid, JS and layout issues on live stores.
Klaviyo, Judge.me, Yotpo, PageFly, Mailchimp and custom AJAX cart setups.
Refining the path to purchase to reduce friction and cart abandonment.
Muhammad Qasim's client work spans the UK, Australia and Pakistan, covering brands in beauty, baby care, wellness and home goods. Projects have ranged from single-page product launches to full custom-theme rebuilds of existing stores.
Most of Qasim's work is freelance, working directly with founders, but he has also delivered Shopify builds alongside agencies and early-stage startups that needed a dedicated Shopify developer for a defined project scope reporting into an existing team rather than owning the full client relationship.
Understand the brand, goals and constraints.
Scope, timeline and quote agreed up front.
Review layout and UI before any code is written.
Custom Liquid theme built section by section.
Cross-device and cross-browser checks.
Speed, Core Web Vitals and SEO basics.
Store goes live with a final QA pass.
Post-launch window for fixes and questions.
Liquid and JS that's readable and easy to hand off to another developer.
Responses within 24 hours, across email, WhatsApp or video call.
Speed and Core Web Vitals considered from the first build, not bolted on after.
Every layout is designed and tested for small screens first.
Clear timelines set during planning, and held to.
Post-launch support included, with retainers available after that.
Tell me about your brand and what you're trying to sell. I'll reply within 24 hours with next steps and a straightforward quote no obligation.