Case Study

Momsa PK
Baby Care Shopify Store

A modern e-commerce platform for a Pakistan-based baby care brand, offering essential products and resources for mothers and newborns โ€” built for easy browsing and trust.

Client Momsa PK
Timeline 2 Weeks
Type Custom Liquid Theme
Live Site momsa.pk โ†—
Momsa Store Screenshot

Momsa.pk โ€” Final delivered store

#Overview

The Challenge & Solution

๐Ÿ”ด The Problem
  • Client had no dedicated online store โ€” selling baby care products through informal channels only
  • No organised product categories making it hard for mothers to find what they need quickly
  • No trust signals or social proof to convert first-time visitors into buyers
  • Existing setup was not mobile-optimised โ€” majority of audience browses on smartphones
๐ŸŸข The Solution
  • Built a clean, friendly custom Liquid theme focused on easy product discovery
  • Designed a warm, trustworthy visual identity with soft tones and clear typography
  • Organised products into clear categories with trust badges and reviews sections
  • Mobile-first responsive layout optimised for mothers browsing on smartphones
#Process

How I Approached It

01
Discovery & Brief

Started with a detailed brief to understand the brand, target audience (Pakistani mothers and new parents), and key product range. Planned the site structure and customer journey before any development.

02
Design Direction

Created a warm, approachable design direction โ€” soft colour palette, rounded elements, and clear typography to build trust with a parenting audience. Approved by client before development.

03
Custom Liquid Development

Built the theme using Shopify Liquid and JSON templates. All sections are customisable from the Shopify admin โ€” the client can update banners, products, and content without any developer help.

04
Performance & Testing

Optimised images and assets for fast mobile load times. Tested across multiple devices and browsers to ensure a consistent, smooth experience for all users.

05
Launch & Handover

Deployed to live Shopify store with a full walkthrough for the client. Provided 14-day post-launch support to handle any adjustments or feedback.

#Tech Used

Technologies & Tools

Everything built with production-grade tools โ€” no page builders, no bloat.

Shopify Liquid JSON Templates Sections Everywhere HTML5 CSS3 JavaScript ES6+ Bootstrap 5 Figma to Code Shopify CLI Git PageSpeed Optimization
#Results

What Was Delivered

A fully functional, mobile-optimised Shopify store ready to convert first-time visitors into loyal customers.

100% Custom Liquid โ€” no page builder dependency
2 weeks Delivered on time within agreed timeline
90+ PageSpeed score on mobile & desktop
#FEEDBACK

What the Client Said

"Qasim created a user-friendly and modern e-commerce experience for our parenting brand. The website is visually appealing, responsive, and easy for customers to navigate and shop."

MP
Momsa PK
Founder, Momsa
#What's the Next

Want a Store Like This?

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