MiComfort.uk — Final delivered store
A premium e-commerce experience for a UK-based massage chair brand. Custom Liquid theme built from scratch with a focus on product storytelling and conversion.
MiComfort.uk — Final delivered store
Started with a detailed brief call to understand the brand, target audience (UK-based luxury buyers), and key product differentiators. Mapped out required pages and customer journey before touching any code.
Created a design direction in Figma — dark, premium palette with clean sans-serif typography. Presented to client, collected feedback, and locked the visual direction before development.
Built the theme section by section using Shopify Liquid, JSON templates, and Sections Everywhere. Every section is fully customisable from the Shopify admin — client can update content without a developer.
Optimised all images, minified assets, and tested across Chrome, Safari, Firefox, and mobile devices. Ran PageSpeed checks to ensure Core Web Vitals passed before launch.
Deployed to live Shopify store, provided a walkthrough video for the client, and supported a 14-day post-launch period for any adjustments.
Everything built with production-grade tools — no page builders, no bloat.
A production-ready Shopify store that matches the premium positioning of a high-ticket product brand.
"Qasim developed a premium Shopify store experience for our massage chair brand with excellent performance, clean design, and a smooth customer journey. The final result exceeded our expectations."
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