Case Study

Gentlebeaus
Organic Baby Skincare Store

A soft, trust-focused Shopify store for a baby care brand offering gentle, organic skincare products designed for sensitive newborn skin โ€” built to reassure parents and convert with confidence.

Client Gentlebeaus
Timeline 2 Weeks
Type Custom Liquid Theme
Gentlebeaus Store Screenshot

Gentlebeaus.com โ€” Final delivered store

#Overview

The Challenge & Solution

๐Ÿ”ด The Problem
  • Brand had no dedicated online store โ€” unable to reach parents searching for organic baby skincare online
  • Parents buying for newborns are extremely trust-sensitive โ€” a generic store would not convert this audience
  • No ingredient transparency or safety messaging โ€” key concerns for parents of newborns were left unaddressed
  • No mobile-optimised experience despite the majority of new parents browsing on smartphones
๐ŸŸข The Solution
  • Built a gentle, trust-first custom Liquid theme with a soft visual identity that immediately communicates safety
  • Designed product pages with ingredient highlights, certifications, and safety badges to address parent concerns
  • Created a clean, intuitive shopping experience that guides parents from discovery to checkout with confidence
  • Mobile-first responsive layout with fast load times optimised for on-the-go parents
#Process

How I Approached It

01
Discovery & Brief

Started with a discovery session to understand the brand values, product range, and target audience โ€” new parents looking for safe, organic options for their newborns. Identified trust-building as the core challenge and planned the site structure accordingly.

02
Design Direction

Developed a soft, clean design direction โ€” pastel tones, rounded elements, and gentle typography to immediately communicate care and safety. Design was reviewed and approved by the client before any development.

03
Custom Liquid Development

Built the full theme using Shopify Liquid and JSON templates โ€” including product pages with ingredient sections, trust badge blocks, reviews, and a clean collection layout. All content is editable from the Shopify admin.

04
Performance & Testing

Optimised all product images for fast mobile load times without compromising quality. Tested thoroughly across mobile, tablet, and desktop to ensure a smooth and consistent experience for every parent visiting the store.

05
Launch & Handover

Deployed to the live Shopify store with a full walkthrough for the client. Provided 14-day post-launch support to handle any content updates or refinements after going live.

#Tech Used

Technologies & Tools

Everything built with production-grade tools โ€” no page builders, no bloat.

Shopify Liquid JSON Templates Sections Everywhere HTML5 CSS3 JavaScript ES6+ Bootstrap 5 Figma to Code Shopify CLI Git PageSpeed Optimization
#Results

What Was Delivered

A polished, parent-friendly Shopify store that builds trust from the first scroll and guides visitors confidently through to purchase.

100% Custom Liquid โ€” no page builder dependency
2 weeks Delivered on time within agreed timeline
90+ PageSpeed score on mobile & desktop
#FEEDBACK

What the Client Said

"Qasim built exactly what we needed โ€” a beautiful, gentle store that parents immediately trust. The design perfectly reflects our brand values and the whole experience from browsing to checkout feels smooth and reassuring."

GB
Gentlebeaus
Founder, Gentlebeaus
#What's the Next

Want a Store Like This?

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